Nudging Smokers
Mené auprès de 2 538 participants, cet essai évalue, du point de vue du taux d'abstinence tabagique à 6 mois et par rapport aux interventions usuelles, l'efficacité de quatre programmes d'aide au sevrage tabagique basés sur une incitation financière
In the past 40 years, we have seen a revolution in thinking about thinking. The central idea is that human beings depart, in systematic ways, from standard economic approaches to rationality. Because the departures are systematic and predictable, they can be taken into account by researchers, clinicians, and others who want to improve health and reduce premature mortality...
New England Journal of Medicine , éditorial en libre accès, 2014