Advertising and youth
Menée aux Etats-Unis à partir des données de deux vagues d'enquêtes réalisées entre 2013 et 2015 auprès d'un échantillon de 10 989 adolescents ou jeunes adultes (âge : 12 à 21 ans), cette étude analyse, en fonction de catégories d'âge, l'association entre le degré de réceptivité à la publicité concernant différents produits tabagiques (cigarettes conventionnelles, cigarettes électroniques, cigares et tabacs sans fumée) et l'utilisation ultérieure de ces produits
Pediatricians and researchers have many concerns about the influence of advertising on children and adolescents. One way that advertisements try to influence children is through brand tie-ins. This strategy is to link a product to a favorite movie, television show, or celebrity. An example is a fast food restaurant providing toys in a kid’s meal from a popular movie. Placing products in movies, such as having a movie character drink a particular soda, is another way to tie in products and increase kids’ interest in them. Another way that advertisements can influence children is by exposure to products they have not tried. Seeing images of happy people using a product can influence children to see that product as interesting, desirable, or a normal thing that people do. This strategy is particularly concerning in tobacco, alcohol, and food advertising.
JAMA Pediatrics 2018