Change in public support for the introduction of plain packaging and new, enlarged graphic health warnings in the Australian state of Victoria, 2011–2013
Menée à partir des données de trois vagues d'enquêtes téléphoniques réalisées sur la période 2011-2013 auprès d'un échantillon de 4 500, 4 003 puis 4 001 personnes de l'Etat de Victoria (Australie), cette étude analyse, en fonction de leur statut tabagique, l'évolution de leur niveau d'acceptation de l'introduction du paquet de cigarettes neutre et de l'augmentation de la taille des avertissements sanitaires graphiques
Introduction : Since December 2012, all Australian tobacco products have been supplied in packaging that is a standardised drab brown colour with uniform fonts. The implementation of plain packaging coincided with the introduction of refreshed graphic health warnings (GHWs) that increased in size from 30% to 75% of the pack face, with coverage of the pack rear maintained at 90%.1 A slight rise in opposition to plain packaging among Australian smokers was reported immediately prior to implementation, followed by a significant increase in support, from 28% preimplementation (late 2011 to early 2012) to 49% postimplementation (early 2013).2 No data on the views of former or never smokers have previously been published. Methods : We undertook cross-sectional telephone surveys in November and early December of 2011, 2012 and 2013 with representative samples of adults who reside within the Australian State of Victoria. The …